Marketing for owner-led businesses
Because the future of marketing isn’t more content. It’s connection.
The strategy, the messaging, and the systems for businesses that want more than just visibility.
It’s all starting to sound the same. Same buzzwords. Same sales pitch. Same AI – generated everything. And we can tell.
I help businesses find the nerve to say what they actually mean, in a voice that could only be theirs. Because in a world that automates everything, being human is the most strategic thing you can be.
of consumers can spot AI-generated marketing and scroll right past it. The businesses that grow from here won’t be the ones that published the most. They’ll be the ones that said something real.
Human-written content generates 5.44x more traffic than AI-generated content. — NP Digital, 2024
“My content looks fine, but something about the words just… isn’t me.”
“I tried using AI to write my copy and it came out sounding like every other business on the internet.”
“I want my customers to feel what I feel about this business. I just can’t get it on paper.”
“I don’t need a sales pitch. I need someone who actually understands what I’m building.”
The Reality
What I Do
Strategic website copy that sounds like your brand, speaks to your audience, and turns visitors into customers.
Finding the words that make your business unmistakably yours. Clear positioning, compelling messaging, and a voice people recognize.
Content built to help your business get discovered through traditional search engines and emerging AI-powered search experiences.
Strategic ad messaging and campaign management designed to reach the right audience, generate qualified leads, and make your marketing dollars work harder.
Thoughtful content, creative direction, and consistent messaging that give your audience a reason to pay attention and stay connected.
From first inquiry to lasting customer relationships, I build email campaigns and follow-up systems that keep conversations moving.
Most Valuable Packages
More than words — full scope marketing plans for your business, so you can focus on the important parts.
$500/mo
Get the basics right.
3-month minimum
→ Website Copy Revamp
→ Social Media Management (2 platforms)
→ 4 Posts/month (Copy + Caption)
→ 1 Email Campaign or Newsletter/month
→ Brand Messaging & Voice guide
→ Monthly strategy check-in
MOST POPULAR
$1200/mo
Build momentum.
3-month minimum
→ Everything in The Foundation
→ 8 Posts/Month (Copy + Caption)
→ GEO + SEO content strategy and set up
→ Meta or Google Ads Management
→ 2 Email Campaigns or Newsletter/month
→ CRM Setup & Optimization
→ Bi-weekly Strategy Calls
$2,250/mo
Your marketing partner.
3-month minimum
→ Everything in The Engine
→ 12 Posts/month (Copy + Caption)
→ Full GEO/SEO Management
→ Multi-Platform Ad Campaigns
→ Full CRM & Retention Management
→ Email Sequences + Automation Builds
→ Website Copy updates as needed
→ Weekly Strategy Calls
Need something custom? One-time projects available separately. Let’s talk.
Meet Kim
I’ve worked in door to door sales, retail management, customer service, and creative direction — for real estate pros, corporate teams, small businesses, and creatives. Its safe to say I understand the mechanics of what makes marketing work.
But what I care about most is what feels real. I’ve watched businesses pour money into copy that looks right but sounds like it was written by a cat — or worse, a machine. And customers scroll right past it.
I use AI where it makes sense. But the voice? The feeling? The moment a sentence makes someone trust you? That’s human work. And that’s my work.
My promise is that every word I write will have a reason behind it — and that reason will never be “because the template said so.”
Flawed. Feeling. Deliberate.
That’s what Written With Intent actually means.
— Kim, WWI

“Every word on this site was written by a human — me. Every word I write for you will be, too. Not because AI can’t. Because your story deserves more, someone who actually gives a s***.”
Tell me about your business. I’ll tell you what I hear. And then we’ll figure out how to make everyone else hear it too.